Industry solution: Healthcare

Find nurses and medical assistants before your rosters get tight

HYPE:HIRE puts your organisation where nurses and medical assistants spend time every day: Instagram, Facebook, TikTok and YouTube. Locally targeted, fixed-price and additionally listed on Google Jobs.

  • Registered nurse
  • Geriatric carer
  • Medical assistant
  • Care assistant
  • Apprentices
The situation

Competition for healthcare staff is especially tough

Local

Shift work and short commutes belong together. People living nearby apply more readily and stay longer.

Passive

Many nurses and medical assistants are employed and never check job boards — but are open to better conditions.

Mobile

Between shifts people scroll, they do not research. Applying must work from a phone in under two minutes.

Campaign approach

How your organisation becomes visible

We combine authentic creative from your team with a clear message about rosters, pay and benefits — targeted locally.

Local focus
Ad spend (media budget): individual
Audience
Care & practice
Application
Mobile
More visibility
Ad spend (media budget): individual
Social media
4 channels
Also listed
Google Jobs

You choose the ad spend to suit the role, location and desired reach. It is paid directly to the selected platforms and is not included in the HYPE:HIRE service fee. The all-in package is €3,690 net per job for 30 days including Google Jobs; optional photo/video shoot €1,300 and extension €990 per additional 30 days.

Location-based instead of wasted reach

The campaign runs around your location. Especially in shift work, a short commute is often the decisive argument.

Why it works

Why social recruiting works in healthcare

Nurses and medical assistants are in demand everywhere. A single job posting competes with everyone else and only reaches the small group actively searching.

Social media shows how work really feels with you: team, roster model, onboarding, allowances and appreciation. That is what tips a decision to switch.

Getting in touch is low-barrier and mobile — no CV, no portal login. Even people who are only cautiously considering a change will reach out.

Your benefits

What this means for your organisation

Reach passive talent

We address nurses and medical assistants who are employed and do not use job boards.

Local & precise

Ads focus on your catchment area — important for shift and tour-based work.

Rosters as an argument

Reliable planning, allowances, part-time models and benefits are communicated concretely.

Measurable response

Reach, enquiries and ad costs are reported transparently and optimised continuously.

Mobile application

Interested people respond in a few steps from their phone — without a cover letter.

Stronger employer brand

Your organisation stays visible to professionals who may only switch months later.

Costs

What does an healthcare campaign?

One package per job: €3,690 net for 30 days, including a Google Jobs listing. Optional photo/video shoot for €1,300 net and extension for €990 net per additional 30 days. You set the ad budget yourself — it is not included.

Cost calculator

What does my campaign cost?

One package per open position (30-day runtime).

Each extension adds 30 days of runtime.

Per job. Recommended: €500 – €1,500 net.

€
Estimated reach
Potential applicants per 30 days
11≈ 11 per job
Tier: Solid (from €501) · 1 / 2 applicants per €100 media budget
0≥ 60 / 30-day runtime

Note: This estimate is based on experience. The actual number of applicants depends on region, profession, competition and the quality of your career page. No guarantee.

HYPE:HIRE package (1 × €3,690 net)30-day runtime
Strategy, creatives, landing page, two channels, Google Jobs, reel, reporting
€3,690.00 net
€4,391.10 gross
Media budget (1 jobs × 1 × 30 days × €800.00)30-day runtime
Goes directly to Meta, TikTok & Co. — per job and runtime
€800.00 net
€952.00 gross
Start (30 days)
Package, optional shoot and media budget
€4,490.00net
equals €5,343.10 gross
Total
incl. all extensions and media budgets
€4,490.00net
equals €5,343.10 gross

All gross amounts incl. 19% statutory VAT. The media budget is charged on your platform accounts (Meta, TikTok & Co.) and billed there separately — tax treatment may vary by platform and reverse-charge rules. This calculation is a non-binding orientation.

Ready to find your next skilled hire?

Send us your request — we will get back to you with a tailored offer for your business.