Industry solution: Construction

Find construction talent before the site comes to a halt

HYPE:HIRE puts your construction company where tradespeople spend time every day: Instagram, Facebook, TikTok and YouTube. Locally targeted, fixed-price and additionally listed on Google Jobs.

  • Bricklayer
  • Foreman
  • Machine operator
  • Construction labourer
  • Apprentices
The situation

In construction, hiring speed decides whether projects stay on schedule

Local

Sites sit inside a catchment area — people who live nearby arrive on time and stay with the company longer.

Passive

Many experienced bricklayers, foremen and operators are employed and never open a job board.

Mobile

Nobody reads vacancies on site. Social media reaches candidates on their phone in the evening.

Campaign approach

How your construction company becomes visible

We combine attention-grabbing creative of your team, machinery and projects with a clear job message and local targeting.

Local focus
Ad spend (media budget): individual
Audience
Construction talent
Application
Mobile
More visibility
Ad spend (media budget): individual
Social media
4 channels
Also listed
Google Jobs

You choose the ad spend to suit the role, location and desired reach. It is paid directly to the selected platforms and is not included in the HYPE:HIRE service fee. The all-in package is €3,690 net per job for 30 days including Google Jobs; optional photo/video shoot €1,300 and extension €990 per additional 30 days.

Location-based instead of wasted reach

The campaign runs around your headquarters and current sites, reaching people for whom the daily commute is realistic.

Why it works

Why social recruiting works in construction

Good construction workers rarely search actively. They have their crew — but they are open to a company that pays better, runs newer machinery or is simply closer to home.

Social media shows exactly that: equipment, projects, team and schedules. It is more credible than a text-only vacancy and it sticks.

Applying takes a few steps from a phone — no CV, no cover letter. That is how you reach people who would otherwise never apply.

Your benefits

What this means for your construction company

Reach passive talent

We address bricklayers, foremen and machine operators who are not currently looking.

Local & precise

Ads focus on your headquarters and the catchment area of your sites.

Fill roles faster

First responses usually arrive within the first campaign days — crucial when contracts are waiting.

Show your strengths

Machinery, projects, team, allowances and working hours become tangible.

Mobile application

Interested people respond in under two minutes from their phone — no portal login.

Stronger employer brand

Your company stays memorable for professionals who may switch later.

Costs

What does an construction campaign?

One package per job: €3,690 net for 30 days, including a Google Jobs listing. Optional photo/video shoot for €1,300 net and extension for €990 net per additional 30 days. You set the ad budget yourself — it is not included.

Cost calculator

What does my campaign cost?

One package per open position (30-day runtime).

Each extension adds 30 days of runtime.

Per job. Recommended: €500 – €1,500 net.

€
Estimated reach
Potential applicants per 30 days
11≈ 11 per job
Tier: Solid (from €501) · 1 / 2 applicants per €100 media budget
0≥ 60 / 30-day runtime

Note: This estimate is based on experience. The actual number of applicants depends on region, profession, competition and the quality of your career page. No guarantee.

HYPE:HIRE package (1 × €3,690 net)30-day runtime
Strategy, creatives, landing page, two channels, Google Jobs, reel, reporting
€3,690.00 net
€4,391.10 gross
Media budget (1 jobs × 1 × 30 days × €800.00)30-day runtime
Goes directly to Meta, TikTok & Co. — per job and runtime
€800.00 net
€952.00 gross
Start (30 days)
Package, optional shoot and media budget
€4,490.00net
equals €5,343.10 gross
Total
incl. all extensions and media budgets
€4,490.00net
equals €5,343.10 gross

All gross amounts incl. 19% statutory VAT. The media budget is charged on your platform accounts (Meta, TikTok & Co.) and billed there separately — tax treatment may vary by platform and reverse-charge rules. This calculation is a non-binding orientation.

Ready to find your next skilled hire?

Send us your request — we will get back to you with a tailored offer for your business.